PR Experts: iPhone 4 Hardware Recall Is “Inevitable”
location:
imore.com - date:
July 14, 2010
This is pretty intrestering .... PR Experts: iPhone 4 Hardware Recall Is “Inevitable”
6:34 pm, July 12th, 2010, Leander Kahney
Apple will be forced to recall the iPhone 4 following Consumer Reports tests proving the “Death Grip” antenna issue is not software related, but a hardware flaw, PR experts say.
“Apple will be forced to do a recall of this product,” said Professor Matthew Seeger, an expert in crisis communication. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”
Crisis communication experts contacted by CultofMac.com, including Chris Lehane, former Clinton White House ”Master of Disaster,” agree: the iPhone 4 reception issue presents a Toyota-style PR crisis for Apple, a
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PR Experts: iPhone 4 Hardware Recall Is “Inevitable”
location:
imore.com - date:
July 14, 2010
Originally Posted by Dphone
I've been in this forum for a little while now, and I must say, your the only one that makes perfect sense 100% of the time. Can I follow you on twitter and read great stuff as this ? As long as I don't have to pay you.
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